xLight
xLight, a stealth startup developing a revolutionary light source for semiconductor manufacturing, sought to create a captivating visual brand experience to attract potential venture capital investors. They needed a branding strategy that would effectively communicate the transformative potential of their technology and encourage investors to learn more about their promising initiative. This included a new logo, color palette, and overall visual identity. Additionally, they needed a captivating video animation for their landing page to subtly promote their new light source and generate leads. To further enhance their investor pitches, they also requested a series of detailed 3D animations of the patented product that would provide a clear visual explanation of how the technology worked.
The branding and animation work I created for xLight played a crucial role in securing Series A and B funding for the company, bringing in over $100M+ in venture capital funding. This success has propelled xLight toward its goal of building the first ultimate light source by 2027.
Task
I was responsible for developing a comprehensive branding strategy for xLight, including a unique logo, color palette, and typography that captured the essence of their innovative technology. I also created a captivating video animation for their landing page, using visually engaging graphics and storytelling to convey the technology's impact on the semiconductor industry. Furthermore, I created a series of detailed 3D animations of the xLight patented product. These animations, while not publicly viewable due to client confidentiality, involved using Maya and After Effects to accurately represent its unique features in a 1:10,000,000 scale. The development of multiple animations required significant time and effort to ensure accuracy and clarity for investor presentations.
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