Hart Of It All

“Chase – Hart of It All” is an engaging digital campaign designed to bridge the gap between Chase’s financial services and the “underbanked” community. The campaign addresses the challenge of effectively reaching individuals who are either starting their financial journey or seeking to improve their financial situation, often lacking the knowledge and confidence to take the first steps.

Key Outcomes:

• The “Hart of It All” campaign successfully engaged a wider audience, particularly Gen Z and millennials, inspiring them to take control of their financial futures.
• The custom framework I developed proved to be a valuable asset, increasing development efficiency and scalability for future projects.
• My contributions to UX/UI design and accessibility ensured a positive and inclusive user experience.

Highlighting Value:

• This project showcases my ability to work within complex CMS environments (Adobe Experience Manager) and create innovative solutions to address client needs (custom framework development).
• My full-stack capabilities, from Node.js back-end/front-end development to UX/UI enhancement and efficiency optimization, demonstrate my versatility as a developer.
• The project’s success underscores my ability to contribute to impactful campaigns that achieve both business and social objectives.