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Design Develop Lead

PerformX

Unifying Enterprise Incentives and Recognition with Next-Gen Architecture

  • Strategy

    System Architecture, Product Portfolio Strategy, DesignOps & DevOps, SaaS Platform Consolidation, Technical Debt Mitigation

  • Design

    Design System Ownership, Front-End Architecture, UX/UI Leadership, Multi-Tenant Design, Developer Experience (DX)

Open Project
The Challenge

Transforming Fragmented Legacy Systems into a Unified SaaS Powerhouse

The core business challenge was immense: consolidate a fragmented ecosystem of legacy incentive and loyalty platforms into a single, comprehensive SaaS solution (PerformX). These disparate systems created technical debt, suffered from slow innovation, and delivered a disjointed experience for Fortune 500 clients and their millions of employees and channel partners. The goal was to architect a holistic, highly configurable platform capable of managing all engagement modules—from sales incentives and employee recognition to gamification and learning—while delivering a unified, best-in-class user experience.

Software Overview Rewarding You_137
Software Overview PerformX Engage_136
My Contributions & Leadership

Strategic Accountability for the Platform's Entire Front-End Ecosystem

As the Interactive, UX/UI/DX, DevOps Director, I was the strategic leader accountable for the platform’s entire front-end vision, architecture, and execution. I successfully led a cross-functional team of 16 designers and developers through a massive technological and operational transformation, turning a set of siloed tools into a market-leading, unified engagement engine.

Software PerformX Incentive_146
Software PerformX Incentive_143

 

Architecting a Unified Experience for Diverse Enterprise Personas

 

Our strategy was to replace disjointed workflows with a single, intuitive, and engaging experience capable of serving diverse personas (HR admins, sales leaders, frontline employees).

  • Design System Ownership: I led the creation of a comprehensive, scalable Design System (built in Figma and based on Google's Material UI), which became the single source of truth for the platform's UI across all modules.

  • User-Centric Artifacts: The team created Diverse User Journey Maps and detailed High-Fidelity Interactive Prototypes to simulate complex flows (e.g., incentive setup, peer recognition), ensuring the platform was effective for every user type.

 

Migrating to a Modern Stack and Revolutionizing Client Customization

 

I drove the critical technology decisions that ensured the platform’s long-term success and scalability.

  • Architecture Transformation: After thorough risk analysis, I architected and orchestrated the strategic migration from a fragmented legacy stack to a modern, high-performance foundation built on React and Next.js. This transition was crucial for future growth and allowed us to leverage modern talent.

  • System Innovation (BSP): I designed and implemented the "Brand Styling Platform" (BSP). This pioneering architectural concept enabled a single codebase to dynamically serve a multitude of clients, drastically reducing technical debt and accelerating client onboarding through seamless branding, theming, and component customization.

 

Integrating Design, Engineering, and Business for Cohesive Product Delivery

 

I cultivated a culture of tight, lock-step collaboration that was essential for tackling such a large-scale architecture transformation. My partnerships ensured seamless execution and strategic alignment:

  • Co-Developing Architecture: Worked closely with the Solution Architect (Eric Dobrzelewski) and Lead Front-End Developers (Brian Berris, Josh Hamman, Justin Gow) to ensure the design vision was technically feasible and flawlessly executed within the new Next.js architecture.

  • Vision Alignment: Partnered directly with Product Management and Executive Leadership to translate complex business requirements for over a dozen engagement modules into a single, cohesive product vision.

 

Transforming a 16-Person Team Through Process and Technological Excellence

 

I directly managed and mentored a cross-functional team of 16 designers and developers, guiding them through significant technological and process transformations.

  • Operational Excellence: I was directly responsible for establishing mature DesignOps and DevOps practices, ensuring a seamless, efficient pipeline from initial design in Figma to automated deployment on Microsoft Azure, dramatically improving quality and speed of delivery.

  • Culture of Ownership: My leadership was focused on unifying the team and empowering them to adopt new technologies and lean methodologies, fostering a culture of ownership and continuous improvement.

Outcomes

Platform Success Driving Acquisition and Securing a $500M Investment

The strategic and technical leadership I provided transformed PerformX into the company’s premier offering, delivering massive quantifiable business and user impact:

  • Company Valuation & Investment: The platform’s success was the cornerstone of the company’s growth, leading directly to its acquisition and rebranding as One10, and was a key factor in securing a subsequent $500 million investment.

  • Quantifiable User Engagement: The unified UX and modern architecture directly contributed to a 40% increase in customer engagement across the platform’s diverse set of features.

  • Technical Excellence: The successful migration and implementation of the BSP resulted in a highly scalable, maintainable platform, dramatically improving the long-term Developer Experience (DX).

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